For this bull cartoon logo the client wanted a fierce bull coming through a bulls eye, but it still had to be a cartoon bull - not too realistic. There are many cartoon bulls out there and we always aim to create something that is a little different from what everyone else has. The client also needed this cartoon bull to work on packaging, so we spent quite a bit of time making sure that the text was legible at a distance. The shading, colors and the overall layout are all designed to make the client's product stand out on the shelf.

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